The structure of a Google Ads search campaign must include keywords. On the other hand, you might not know exactly how to add keywords to a Google Ads campaign if you’re not familiar with the platform.
Fortunately, it’s a rather easy procedure. An easy 5-step instruction on adding keywords to Google Ads may be seen below.
How to Update Google Ads with Keywords
When Google AdWords displays your ad on the search engine results page (SERP), it does so with the assistance of keywords. As a result, your keywords have to be related to both your company and the advertisements in your ad group.
Choosing keywords usually entails conducting keyword research using programs like SEMRush or Google’s Keyword Planner. You are now prepared to enter your keyword list into Google AdWords.
To include keywords in your Google AdWords search campaigns, adhere to the instructions below.
Locate Your Initiative
Click the Campaigns tab in the grey menu on the left to open the “All Campaigns” view. Alternatively, you may use the keyboard shortcuts “g” and “c” to open this view automatically through Google.
All of the campaigns associated with your account ought to now be visible on the campaign dashboard. Locate the campaign you wish to add keywords to by scrolling.
To locate the campaign you’re looking for, it could be simpler to use the search function if your account has a lot of campaigns.
Click on your campaign after you’ve located it to proceed to the next stage.
Select the Appropriate Ad Group
You should be taken to the ad group view automatically when you click on the campaign. If not, just select the Ad Groups tab from the grey menu on the left.
Choose the ad group where you wish to add keywords from there.
Since keywords may only be added at that level, you will need to repeat this and the subsequent steps for each ad group that needs keywords.
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Select the Tab for Keywords.
The “Search Keywords” panel ought to appear immediately after you’ve clicked on the appropriate ad group. If not, select the Keywords tab from the grey menu on the left.
In the upper left corner of the “Search Keywords” page, there is a blue + button. You’ll be able to add your selected keywords after you click that button.
Type in your keywords
Following the click of the blue + button, Google will present you with a box asking for your keywords. You can enter one keyword per line on the page that is displayed below. It also has a feature called “Get Keyword Ideas.”
The “Get Keyword Ideas” box might be useful even if you’ve previously done keyword research because it can help you find fresh phrases you might have overlooked or validate the keywords you’ve already found.
You can click enter and input your website’s URL or a brief description of your product or service to view keywords connected to your business. This will provide you with some suggested keywords in the field below.
For instance, the keyword idea list shown below might be what your search campaign concept list looks like if you’re coming up with one for plumbing services.
To include any of the suggested keywords in your keyword list, simply click on them.
Select Match Types for Keywords
Setting the match types for the keywords is the last stage in this process. In Google Ads, the three match kinds are:
- Phrase match
- exact match
- broad match
The distinctions between the three match kinds are shown in the Google figure below.
As you can see, broad match enables your advertising to appear for the greatest range of keyword-related search queries.
Conversely, exact match restricts the search queries on which your ads appear to those that contain your term exactly or synonymously.
The middle of the phrase match is met. Your advertisements won’t appear for as many different types of searches when using a phrase match keyword. It is not as precise as an exact match, though.
It’s useful to know that you can modify the match types at any moment, even after you’ve saved your keyword list. To change the match type, just select the Keywords tab in the appropriate campaign and ad group, then click the Match Type column.
Stated differently, you should specify your match types at the time you construct your keyword list, but you can always adjust them later on based on how well your list performs.
Example of Match Type
Suppose you are a plumbing business running Google Ads. An example of a starting keyword list with match types configured may be seen in the list below.
It is safe to leave the first three terms on the list as a broad match. These keywords have a very clear meaning, and the match type will allow your advertising to appear for relevant queries like “plumbing services near me” or “best local plumbers.”
Since the aim is more precise, you might decide to include “emergency plumber” as a phrase match in the interim. Because phrase match is more restrictive than broad match, it may prevent your advertisement from appearing for broadly similar queries like “is emergency plumbing more expensive?” or “what constitutes a plumbing emergency.”
This is advantageous since, as these searches are more informational than purchase-driven, you presumably wouldn’t want to spend money on clicks.
Nevertheless, by including this term in phrase match, your advertising will still be able to appear for pertinent searches such as “best emergency plumbers” or “emergency plumber near me.”
Furthermore, because there are other versions of this phrase that can be irrelevant, [plumbing repair] might be the best option for an accurate match. If you leave this keyword as a broad match, for example, it may result in your advertisements appearing for searches like “diy plumbing repairs” or “why are plumbing repairs so expensive.”
Given the lack of clear commercial intent in those queries, you presumably wouldn’t want to pay for those users’ clicks. Rather, qualified traffic would come from users specifically searching for “plumbing repair” or similar terms (such as “plumbing repair services”).
You can profit from these searches by using exact match while avoiding pointless queries like “most common plumbing repair questions.”
Keeping Your List of Keywords Safe
Click Save after entering your list of keywords and selecting the match types.
Best wishes! Your Google Ads campaign now has keywords added to it.
As previously said, repeat the aforementioned procedures if you need to add keywords to more than one ad group or campaign.
Keeping an eye on search terms
It’s crucial to keep an eye on the search terms report after your advertisements are live. The real search queries that brought up your adverts are displayed in the search terms report.
Why does this matter? Google’s ability to discern user intent and context has advanced significantly. Its algorithm isn’t flawless, though.
As a result, your advertisements can occasionally appear for unrelated queries. As a consequence, you end up paying for clicks from people who aren’t likely to interact with your website.
For instance, “glasses near me” can be one of your keywords if you offer eyeglasses. Consequently, searches like “wine glasses near me” may result in your adverts appearing.
As the user intent isn’t genuinely related to your business, any money you spend on those clicks is wasted.
You may thus keep track of the searches for which your adverts are appearing by perusing the search terms report.
You can add irrelevant questions as negative keywords if you find them in the search terms report. Negative keywords stop your advertising from appearing when a user searches using a certain term or phrase.
For example, the advertiser of the glasses example above ought to include “wine” as a negative term. Their advertisements would thus not appear for any searches that contained the word “wine.”
By doing this, the advertiser may save money and use that budget for searches with higher intent and more relevancy.
Get a proposal from Creative Website Marketing right now if you want continuous management services or assistance starting up your Google Ads campaigns.
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